London, UK
- contact@anaperez-consulting.co.uk
Are you preparing to launch a product and need to identify product key differentiators and understand competitors positioning?
Everything you need know about the market—stakeholders, competitors, opportunities, barriers, drivers—when you’re preparing to launch a drug.
Our process aims to:
- 1
Meet
with the brand team to define objectives and project success.
- 2
Gather
secondary research from multiple data streams (desk research / client's data).
- 3
Prepare
a market situation report.
- 4
Meet
to present the market report and to design the workshop along with the brand team.
- 5
Identify competitive
advantages through the workshop.
- 6
Generate
key insights on brand positioning.
Deliverables
Comprehensive market situation report.
Workshop report of competitive advantages identified.
Key insights on optimal brand positioning report.
"Ana was a key contributor to the local launch plan, well defined, argued and convincing. We’ve got the requested budget and suggested brand positioning approved by Global Brand Team."
- Customer Insights Partner
Large Pharma Co. UK affiliate.
Case Example
Situation:
Local affiliate presents its launch plan to the Global Leadership Team at the early stages of product development.
What we did
- Identified the size of market opportunity.
- Determined market data gaps and key unmet needs.
- Developed market and competitive assessments, and facilitated a patient pathway workshop.
Results
- Global Leadership Team approved the local launch plan and requested budget.
- Insights generated were accepted as part of brand positioning.
- Identified competitive advantages and key levers to deliver brand strategy.