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Home  >  Brand Planning

You know where your patients are, but the market is complex and it’s been difficult to reach them?

I place patients at the centre of Brand Planning to allow a holistic understanding of the market, uncover critical problems, and maximise the opportunity of your brand.

Our process aims to:

  • 1

    Meet

    with the business team to define the objectives and project success.

  • 2

    Explore

    your current knowledge around the patient pathway, market, competitors and other relevant insights.

  • 3

    Review

    every component within the patient journey from diagnosis to treatment.

  • 4

    Identify

    missing patients and /or barriers to treatment.

  • 5

    Meet

    your needs and process requirements for brand planning.

  • 6

    Engage

    with brand team members through workshops to arrive at CSFs (Critical Success Factors) and strategies.

Deliverables

  • Structured analysis slides as pre-read materials for workshop.

  • Workshop plan / materials.

  • Final results from workshop (including annual strategies and CSFs).

"Exceptional analytical skills! Our brand planning process has been successfully streamlined."

- Senior Brand Manager
Leading UK Pharma Co.

Case Example

Situation:

Previous brand plans were overwhelmed with data.

What we did

  • Deconstructed all of the elements of the patient pathway to allow the brand team a full understanding of the flows and pitfalls for the course of treatment.
  • Combined all insights in a well-structured report, including CSFs for the brand (as drawn and discussed by the brand team).

Results

  • Improved the quality of the outcomes as a result of the analysis inputs.
  • Reduced the heavy-lifting work for both the brand managers and business insights team.