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Home  >  Brand Planning

You know where your patients are, but the market is complex and it’s been difficult to reach them?

We place patients at the centre of Brand Planning to allow a holistic understanding of the market, uncover critical problems, and maximise the opportunity of your brand.

Our process aims to:

  • 1

    Meet

    with the business team to define the objectives and project success.

  • 2

    Explore

    your current knowledge around the patient pathway, market, competitors and other relevant insights.

  • 3

    Review

    every component within the patient journey from diagnosis to treatment.

  • 4

    Identify

    missing patients and /or barriers to treatment.

  • 5

    Meet

    your needs and process requirements for brand planning.

  • 6

    Engage

    with brand team members through workshops to arrive at CSFs (Critical Success Factors) and strategies.

Deliverables

  • Structured analysis slides as pre-read materials for workshop.

  • Workshop plan / materials.

  • Final results from workshop (including annual strategies and CSFs).

"Exceptional analytical skills! Our brand planning process has been successfully streamlined."

- Senior Brand Manager
Leading UK Pharma Co.

Case Example

Situation:

Previous brand plans were overwhelmed with data.

What we did

  • Deconstructed all of the elements of the patient pathway to allow the brand team a full understanding of the flows and pitfalls for the course of treatment.
  • Combined all insights in a well-structured report, including CSFs for the brand (as drawn and discussed by the brand team).

Results

  • Improved the quality of the outcomes as a result of the analysis inputs.
  • Reduced the heavy-lifting work for both the brand managers and business insights team.